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September 12, 2023

How to Deliver & Wow Your Customers

When your customers choose to book or order your services, they're not just looking for a transaction; they're seeking an experience. An experience that not only meets but exceeds their expectations, making them feel valued and understood.

So, how do you elevate your service delivery from simply fulfilling a contract to genuinely wowing your customers? Let's dive into the seven strategies that can help you achieve just that.

7 Strategies for Delivering a Wow Experience

1. Communication is Key

Effective communication starts the moment a client signs up for your services. It's not just about relaying information; it's about building a relationship. Here's how you can make communication a cornerstone of your customer experience:

Welcome Email

As soon as a client signs up, send them a warm and inviting welcome email. This email should not only thank them for choosing your services but also provide essential details like what they can expect next and how to reach customer support.

This is also a good opportunity to add a personal touch, whether that's introducing them to team members they'll be working with, or if you're a solo-entrepreneur, giving them a bit more background about yourself and your expertise.

Regular Updates

Keep your clients in the loop by sending them regular updates about the progress of the service they've signed up for. This can be done weekly or at significant milestones, depending on the nature of your service.

You might, for example, send a weekly email summarizing what was achieved in the past week and what the focus will be for the upcoming week. These updates can also be communicated through other channels like text messages or a project management tool, depending on the client's preference.

Accessible Information

Consider creating a client portal where clients can log in to see the status of their project, upcoming appointments, and any resources that might be helpful for them.

This empowers them to find information on their own time and builds transparency. This portal could also include FAQs or video tutorials to help the client understand the process better.

Prompt Responses

Aim to respond to client queries or issues as quickly as possible. Even if you don't have an immediate solution, acknowledging that you've received their message and are working on it can go a long way.

Consider setting up an automated response for after-hours queries so the client knows their message has been received and will be attended to as soon as possible.

Closing the Loop

Once the service is delivered, your communication shouldn't end. Send a thank-you email, ask for feedback, and let them know about any follow-up services or products that might be beneficial for them.

This is also a good time to offer them a small discount on a future service as a thank-you, or perhaps a referral discount if they bring in new business.

By implementing these communication strategies, you're not just keeping your clients informed; you're making them feel valued and respected. Effective communication is more than just a business requirement; it's a way to build lasting relationships that can turn one-time clients into loyal customers.

2. Delivering the Service with Excellence

The essence of your business lies in the quality of the service you provide. It's not merely about fulfilling a task; it's about doing so with unparalleled excellence. Your clients chose you for a reason, and this is your moment to validate their choice.

Timely Delivery

Punctuality is a virtue in business. Always strive to deliver your service within the agreed-upon timeframe. If unforeseen delays occur, transparency is key. Notify your client immediately, offering a revised completion date. This not only manages expectations but also builds trust.


Personalization isn't a luxury; it's an expectation. Tailor your service to meet the unique needs or preferences of each client.

For instance, if you're a fitness coach, you could create a workout plan based on your client's specific goals and limitations. Follow this up with additional resources or a brief instructional video to enrich their experience.

Quality Assurance

Quality isn't negotiable. Before finalizing any product or service, conduct a thorough review to ensure it meets both your quality standards and the client's expectations.

If you're a financial advisor, for example, double-check all the data and recommendations you plan to present to ensure they align with your client's financial goals and risk tolerance.

Surprise and Delight

Never underestimate the power of a pleasant surprise. Whether it's a handwritten note expressing your gratitude or a small, thoughtful gift that complements your service, these unexpected gestures can elevate the client's experience from satisfactory to unforgettable.

3. Wowing Your Customers

Creating moments that "wow" your customers can set you apart from the competition and turn first-time clients into loyal advocates. Here's how you can go above and beyond to create a memorable experience:

Creating a Wow Moment

A 'Wow Moment' is that unexpected, delightful experience that leaves a lasting impression on your customers. It's what takes your excellent service to the next level.

For example, if you're a marketing consultant, you could offer a free 30-minute follow-up session to discuss the results of the strategy you've implemented. This not only adds value but also shows that you care about their long-term success.

A Personalized Response

In today's digital age, personalization is more important than ever. A personalized response, complete with additional tips or even a quick video message, can elevate the customer's experience.

Imagine you're a nutritionist; after a consultation, you could send a personalized meal plan via a video message, explaining why you chose certain foods and how they benefit the client.

Sending a Gift or Thank You Note

Never underestimate the emotional impact of a handwritten thank-you note or a thoughtful gift. It's a tangible way to express your appreciation and make your clients feel truly special.

If you're a career coach, for instance, sending a book about career development can not only complement your service but also provide ongoing value.

4. Being Responsive and Attentive

In a world where everyone is busy, your responsiveness and attention to detail can make all the difference in how your clients perceive the value you provide. Here are some ways to be on top of your game:

Quick Responses to Emails or Calls

Speedy communication is often equated with excellent service. Make it a point to respond to emails or calls as quickly as possible. Even if you can't provide a solution right away, acknowledging the client's query can go a long way in making them feel valued.

Use a Customer Relationship Management (CRM) System

As your business grows, keeping track of all client interactions manually becomes a daunting challenge. Utilize a CRM system to manage client information, track service history, and ensure that you're providing timely, personalized responses.

For example, if you're a consultant, a CRM can help you remember important details about each client's project, making them feel like they're your only client.

By being responsive and attentive, you're not just meeting basic expectations; you're exceeding them, which is a surefire way to wow your clients.

5. Offering Excellent Customer Support

Customer support isn't just about solving problems; it's an extension of the service you provide and another opportunity to wow your clients. Here's how to excel in this area:

Offer Multiple Ways for Clients to Reach You

In today's digital age, people have different preferences for communication. Make it easy for clients to reach you by offering multiple channels like email, phone, or even a chat feature on your website. The easier you are to reach, the better the customer experience.

Train Your Team

If you have a team, make sure they're well-trained to provide consistent and helpful customer support.

Create a handbook or guidelines that outline how to handle common issues and questions. This ensures that every team member is on the same page and provides the same level of excellent service.

Maintain an Updated FAQ Section

A frequently asked questions (FAQ) section on your website can preemptively address common concerns, saving both you and your clients time. Keep it updated and refer clients to it when appropriate. As you receive new questions from clients, add them to the FAQ to keep it current.

By offering excellent customer support, you're not just fixing issues; you're enhancing the overall customer experience and setting the stage for future interactions.

6. Asking for Feedback and Acting on It

Feedback is the compass that guides the improvement of your services. It's not just about gathering opinions; it's about showing your clients that you're committed to excellence and willing to evolve. Here's how to effectively ask for and act on feedback:

Send a Short Survey

After the service is delivered, send a short survey asking for feedback. Use a tool like Google Forms or SurveyMonkey to make it easy for clients to share their thoughts.

The questions should be straightforward and focused on understanding the client's experience and satisfaction level.

Act on the Feedback

Don't just collect feedback—act on it. If a client suggests an improvement, take it seriously. If possible, implement the change and let the client know that their suggestion has led to a positive change. This not only improves your service but also shows the client that their opinion truly matters.

By actively seeking and acting on feedback, you're sending a powerful message: you care about your clients' experiences and are committed to continuous improvement.

7. Adding Extra Value to Your Services

In a world where everyone is offering something, standing out can be a challenge.

One of the best ways to differentiate yourself is by adding extra value to your services. This doesn't have to be complicated or costly; it just needs to be thoughtful and aligned with your client's needs.

Complementary Online Course

Imagine your client's delight when, after purchasing your consulting package, they receive free access to one of your online courses. This not only enhances their experience but also deepens their knowledge and skills, making your service truly transformational.

Free E-Book or Resource Guide

Do you have an e-book or a resource guide that could help your client even more? Offering this as a free bonus can provide additional insights and reinforce the value you bring.

Exclusive Webinars or Q&A Sessions

How about inviting your clients to an exclusive webinar or a live Q&A session where they can ask questions and dive deeper into the topic?

Time-Saving Templates or Checklists

If you can save your clients time, you're adding immense value. Offering them templates, checklists, or any tool that can make their life easier can be a game-changer.


Remember, the goal is not just to deliver your services, but to wow your customers in the process. By exceeding their expectations and providing a memorable experience, you can turn your customers into loyal fans who are more likely to order again and refer others to your business.

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Sarah Watz

Sarah Watz

Co-founder and Mentor - Business Heroes®

I am on a mission to provide service-based small business owners all over the world with the best conditions for growth.

In this way, we can together drive innovation, accelerate growth, increase economic prosperity, create more job opportunities, and ultimately build a better society.

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