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Business Heroes® has been created for you - the passionate service provider or knowledge entrepreneur who's committed to personal and professional growth, aiming to level up your entrepreneurship and grow your business.

On this site, you'll not only discover how we can help you but also gain access to free resources. The blog, webinars, checklists, and guides are all designed to provide valuable insights and tools for your journey.


Take advantage of the free resources to learn how to attract more customers, work smarter, and increase your profitability.

Business Heroes® Grid

A resource for all 6 phases in the Entrepreneur's Journey*

This tool is designed to help you focus on what truly matters in running a successful service-based business.

It brings clarity to your work, helping you align your efforts with the needs of your customers, regardless of the size of your team.

With the Business Heroes® Grid, you can confidently invest your time in activities that not only meet your customers' needs but also drive your business growth.

The Entrepreneur's Journey is our proven model for developing you and your business. The Entrepreneur's Journey has 6 phases with 5 milestones. You can read more about the Entrepreneur's Journey here.


Business Heroes® Academy

Online Course

Boost your business with Keap

Boost your business with Kajabi

Hi there!

I'm Sarah Watz, the founder of Business Heroes®. Together with a team of awesome experts, I've made it my mission to guide entrepreneurs just like you. You know your profession inside out, and we want to help you share it with more people, make a decent profit, and still have time to enjoy life.

I've been running businesses for over 25 years, so I've seen just about everything there is to see in the world of entrepreneurship. I've celebrated highs, learned from lows, and used these lessons to help others navigate their own business journeys. I always keep my finger on the pulse, looking out for global trends in the entrepreneurial world, especially when it comes to marketing, digitization, and automation.

In my career, I've been lucky enough to lecture and train entrepreneurs not just in Sweden, but all over the world. It's been an incredible journey, having helped over 10,000 entrepreneurs to grow their businesses and fine-tune their digital strategies.

Growing up, I was surrounded by entrepreneurs, and I've been working in different corners of the globe throughout my professional life. I've even lived in the US twice! My journey in adult professional education started back in 1995, focusing on marketing, advertising, PR, and IT. A year later, I took the leap and started my own side hustle while working my day job. But by the end of 1999, I decided to fully commit to my own business. And you know what? I haven't looked back since...


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The trademarks Business Heroes®, Sluta sälj!®, Röda Mattan Policyn®, Livscykelmarknadsföring® are registered trademarks owned by You Rock AB and are licensed to Pixpro Stockholm AB, which develops and manages the brands."